Evaluation Question Five

5. How did you attract/address your audience?

Above is the annotated version of our film, which details how we attracted our audience.

The target audience for our sequence was the 15-25 year old range, so me and my group member had to figure out what these people wanted and how exactly we could give it to them.

We knew the sequence had to be full of tension and suspense, this is what everyone who answered my questionnaire expected to see in a thriller. Murders are generally popular among young people nowadays due to movies such as the ‘Saw’ series, which have completely desensitised viewers from anything gruesome. Therefore we felt that having cutaways to knives smothered in blood etc would generate interest from the audience.

We had to have a ‘protagonist’, but we decided to have a twist, though you do not find out in the opening it is heavily hinted at that the teacher is not in fact a ‘protagonist’, even though she is the main character. We wanted to do something slightly different and show the audience the point of view of who would usually be considered the ‘antagonist’. We aimed to do something diverse and, with the modern audience constantly looking for unique plots and interesting storylines, we knew we could not just do a conventional, step by step basic thriller. Our storyline had to stand out in order to attract audiences, and I feel we have done that.