Evaluation Question Four

4. Who would be the audience for your media product?

Our movie would be aimed mostly towards the younger generation, aged between 16 and 25. This is because majority of the people I surveyed who were interested in thriller movies were aged between 16-25, and mostly students. Also, this being the case, I feel it would be safe to say that our movie would most appeal to people in the socio-economic group of ‘C2DE’.As I stated in one of my former questions, ‘The Teacher’ would be a crime/mystery/psychological thriller, which has been proven as a great ‘date movie’ genre. Therefore it would appeal to both male and female genders, but maybe more so towards a female audience as the main character of the movie is a woman. Men will generally rather watch a movie which has lots of fast paced action and if possible, a male protagonist. The movie would appeal to the younger generation as majority of the cast would be students, as are most of our audience members, and so they could easily relate to the characters.

My group member and I felt it important to do some research on the ‘British Board of Film Classification’ (BBFC) so that we could identify what age certificate would be most appropriate for our movie. We both agreed that the film would definitely be a ‘15’ certificate, as there would be a large deal of murder, blood, bad language and so on in it. This would not be suitable for a ‘12a’ audience clearly.

This is Joe; he represents the target audience for my production. Joe is 20 and recently started a course in Film Studies at Queen Mary’s university. Nothing interests him more than movies and TV shows, and he is an avid cinema-goer. He represents the target audience for my production. Joe would be part of the ‘C2DE’ socio-economic category, as he is a non-working student, and comes from a humble background in Essex. Joe loves thriller movies, his favourite being ‘Memento’; however his favourite genre is comedy. He enjoys such movies as ‘Dumb and Dumber’ and ‘Something About Mary.’ The same goes for television shows; comedy shows keep his attention more. For example, he loves ‘Family Guy’ and ‘South Park’, but he’s also a huge fan of the crime/drama series ‘Dexter’. His music taste is vast as well, ranging from ‘Blue Oyster Cult’ to ‘Black Stone Cherry’, showing he is a man with widely differing interests. Joe is like any other normal young man; his most visited websites are ‘Youtube’, ‘Facebook’ and ‘Amazon’. Since starting university, Joe does not have much time for video games, but he loves playing sports or war games on his Playstation 3, for example ‘FIFA’ and ‘Call Of Duty’. Joe obviously spends a lot of time on his laptop, his iPod and his phone, a ‘Samsung Galaxy S’. However he also loves reading film magazine ‘Empire’. He spends his weekends relaxing from his busy week, occasionally going out with friends to play football, but usually to go to the cinema to see a new movie. Joe spends most of his money on media related products. He has a ‘LoveFilm’ account so that he can keep up to date with all the movies he wants to see, the contract for his phone, cinema visits, film magazines and he occasionally buys songs from iTunes for his iPod. Joe may sound like he is obsessed with technology here, but all in all, Joe is like any average 16-25 year old, he’s constantly being shown media products, trailers for new upcoming movies, hearing new songs. Joe symbolizes the perfect target audience for our film because he is young, interested in movies, thrillers especially, and very media-savvy.